Identity

Feel a sense of identity

Barton Park is just as much about future generations as ours. So who better to help define its identity than the children of Barton?

From day one, the sense of community was at the very heart of Barton Park. Not just the needs and aspirations of today's homeowners, but the hopes and dreams of the young people who will shape the community in the future.

To symbolise this vision, we asked the children of Bayards Hill Primary School to design heraldic shields that would sum up the key features of the development.

We used these ideas to develop the Barton Park identity and branding. The result is an iconic visual style that embodies the authentic spirit of the community.